The Earnings Per Click (EPC) Calculator helps advertisers and affiliates measure how much they earn for every click on an ad or affiliate link. It is commonly used in Affiliate Marketing and Online Advertising to evaluate how well a campaign is performing financially.
EPC is important because it connects traffic (clicks) to revenue. If you know how much each click earns on average, you can compare different campaigns, test strategies, and focus on what works best. It also helps in budgeting and deciding where to invest ad spend.
By using this calculator, marketers can quickly assess which offers or platforms deliver the most value.
formula of Earnings Per Click (EPC) Calculator
The formula for EPC is simple:
Earnings Per Click (EPC) = Total Earnings / Total Number of Clicks
Where:
- Total Earnings = total revenue or commission earned from a campaign, program, or advertisement
- Total Number of Clicks = total clicks generated by the advertisement or affiliate link during the measured period
This calculation gives the average amount you earn from one click. Higher EPC means better monetization per visitor.
Quick Reference Table
| Term | Meaning |
|---|---|
| EPC | Average earnings per click received |
| CTR (Click-Through Rate) | Percentage of users who click on a link or ad |
| Conversion Rate | Percentage of clicks that result in a sale or desired action |
| CPA (Cost Per Action) | The cost for acquiring a conversion or action |
| Affiliate Offer | A product or service promoted for commission via affiliate links |
Typical EPC Benchmarks by Niche
| Niche | Average EPC Range | Notes |
|---|---|---|
| Finance | $1.50 – $3.00 | High commissions, competitive |
| Health & Wellness | $1.00 – $2.50 | Strong conversion rates |
| Online Education | $0.50 – $1.50 | Moderate but consistent |
| E-commerce Products | $0.20 – $1.00 | Depends on product value and commission rate |
| Gaming | $0.10 – $0.50 | High volume, lower per-click revenue |
Example of Earnings Per Click (EPC) Calculator
Let’s calculate the EPC for an affiliate who earned $250 from a campaign that received 500 clicks.
Step 1:
Earnings Per Click (EPC) = Total Earnings / Total Number of Clicks
EPC = 250 / 500 = 0.50
So, the EPC is $0.50. This means every visitor who clicked on the ad or link generated an average of 50 cents in revenue.
Marketers can use this number to evaluate whether a campaign is performing well or needs improvement. If you're paying more per click than you earn, the campaign might not be profitable.
Most Common FAQs
A good EPC depends on your niche. In general, higher EPC values (above $1.00) are considered strong, especially in competitive industries like finance or health. For e-commerce or low-ticket items, a $0.20 to $0.60 EPC might still be profitable with volume.
Not always. EPC is just one part of the equation. You also need to consider traffic costs, conversion rates, and total revenue. A high EPC with expensive traffic can still lead to losses.
You can improve EPC by:
Promoting higher-converting or higher-paying offers
Targeting the right audience
Using compelling ad creatives
Testing landing pages
Removing underperforming campaigns